Company Description Castonica Digital is a growth-focused performance marketing and digital transformation agency with over a decade of experience helping businesses in EdTech, coaching, real estate, SaaS, IT, and enterprise services scale effectively. The agency specializes in Parallel Marketing, combining lead generation and brand building with enterprise-level solutions powered by tools such as Salesforce Marketing Cloud.

Core services include paid advertising on Meta, Google, and YouTube, landing page and funnel development, lead generation and automation, branding and positioning, and digital transformation solutions.

Castonica

Digital has generated over ₹200 crore in revenue for more than 100 clients through data-driven campaigns and scalable digital infrastructure. The company serves clients across India, the UAE, the UK, and the USA and continues to expand its global footprint.

Role Description The Performance Marketing Executive (Ambernath) is a full-time remote role responsible for planning, executing, and optimizing digital marketing campaigns across platforms such as Meta, Google, and YouTube. Day-to-day activities include developing performance marketing strategies, conducting market and audience research, managing ad budgets, monitoring campaign performance, and implementing data-driven optimizations to meet lead generation and revenue goals.

The role involves collaborating with sales and marketing teams to align campaigns with business objectives,



coordinating with creative teams for ad copy and creatives, and contributing to funnel and landing page improvements. The executive will also prepare regular performance reports, analyze campaign metrics, and suggest actionable insights to enhance ROI and support client growth.

Qualifications

- Candidates should possess strong Market Planning and Marketing skills, with experience in performance marketing and campaign strategy.
- Candidates should possess solid Market Research skills, including audience analysis, competitive research, and data interpretation.
- Candidates should possess effective Communication skills for collaborating with internal teams and presenting campaign results.
- Candidates should possess Sales and marketing alignment skills, with an understanding of lead funnels and revenue-focused campaigns.
- Experience with digital advertising platforms (e.g., Meta Ads, Google Ads, YouTube Ads) and analytics tools (e.g., Google Analytics, campaign dashboards) is highly beneficial.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines in a rapid-paced setting.
- A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
- Prior experience in performance marketing within sectors such as education, real estate, or SaaS is an added advantage.

📌 Performance marketing Executive - Ambernath (Ulhasnagar)
🏢 CASTONICA-Digital
📍 Ulhasnagar