We are looking for a data-driven Performance Marketer to scale customer acquisition and manage ad spend for Naakhun.com. You will own paid campaigns, test creative angles, and optimize conversion funnels to drive profitable D2C growth.Key Responsibilities
- Ad Campaign Management: Build, launch, and manage high-intent campaigns on Meta Ads and Google Ads.
- Budget & ROI Optimization: Monitor daily ad spend, scale winning campaigns, and hit target Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
- Creative Testing: Collaborate with the content team to test hooks, angles, and video iterations.
- Data Tracking: Analyze user behavior, track conversion funnels, and build daily/weekly performance reports.
Requirements
- Proven D2C e-commerce experience running Meta and Google ad channels.
- Robust understanding of CAC, ROAS, and conversion rate optimization.
- Ability to interpret data and adjust targeting or creative strategies quickly.