About the Role
Good Monk is looking for a Consumer Insights Lead who is passionate about understanding consumer behaviour and translating insights into impactful business decisions. This role will play a critical part in shaping product innovation, communication strategies, and customer understanding by uncovering deep consumer motivations, needs, and perceptions.
The ideal candidate is naturally curious, skilled in qualitative research, and capable of transforming consumer observations into actionable recommendations for product, marketing, and brand teams.

Key Responsibilities
1. Consumer Insights & Product Innovation
Conduct qualitative research to support current product development (NPD), including concept testing, need validation, naming, and claims evaluation.
Identify unmet consumer needs and emerging trends within the family nutrition category.
Translate research findings into actionable product and innovation opportunities.
Maintain an ongoing pipeline of consumer insights to support future product development.

2. Communication & Campaign Strategy




Design and manage consumer feedback programs, including post-purchase interviews and customer calls.
Extract consumer language, motivations, barriers, and purchase triggers to inform marketing communication.
Partner with marketing and creative teams to develop insight-led campaigns and messaging.
Monitor consumer feedback from reviews, support tickets, and social listening channels to identify emerging themes and perception gaps.

3. Consumer Segmentation & Cohort Understanding
Develop behavioral and motivational consumer cohorts beyond demographic segmentation.
Conduct cohort-specific research to understand customer needs across different stages of the customer journey.
Support marketing teams with consumer-driven audience strategies, retention initiatives, and communication frameworks.

4. Insight Synthesis & Stakeholder Management
Prepare monthly consumer insight reports and share key findings with leadership an

📌 Consumer Insights Manager (Bengaluru)
🏢 GOOD MONK (Superfoods Valley
📍 Bengaluru