Introduction to the Interview Process

At Markitals, we believe in a fair, structured, and performance-driven recruitment process that gives every candidate an equal chance to showcase their potential
.This document outlines how our interview process is conducted, what we look for, and what you can expect as you progress through each stage

.
Interview Structu
reTo ensure we identify the best fit for both the role and our culture, the Markitals hiring process consists of two rounds of interview
s:1️⃣ Round 1 – Online Intervi
ewThe first round will be conducted virtually. This session helps us evaluate your core skills, domain knowledge, and communication ability. It’s also a chance for you to understand more about our work culture and expectation
s.2️⃣ Round 2 – Face-to-Face Intervi
ewCandidates shortlisted from the online round will be invited for an in-person interview at our office. This round focuses on practical problem-solving, teamwork approach, and overall alignment with Markitals’ goals and value

s.

Skills & Responsibili
ties1️. Campaign Strategy & Plan




ningDevelop and implement effective digital advertising strategies across multiple platforms — including Google Ads, Facebook, Instag
ram.Conduct detailed market and competitor research to identify audience insights, behavioral patterns, and market tre
nds.Plan, forecast, and align campaigns with performance goals and brand objecti

ves.
2️. Ad Creation & Manag
ementCreate engaging ad copies, visuals, and short-form videos customized for each plat
form.Manage end-to-end campaign setup through Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Man
ager.Perform A/B testing for creatives, placements, and targeting to identify high-performing combinat
ions.3️. Budget & Performance Optimiz
ationAllocate and manage campaign budgets efficiently to ensure maximum ROI across platf
orms.Track performance metrics such as CTR, CPC, CPA, and ROI, and make real-time adjustments for better outc
omes.Continu

📌 Digital Marketing Executive (India)
🏢 Markitals
📍 India