About the Role

Publicis Media is looking for a Performance Marketing skilled with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

Key Responsibilities
Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.
Analyze campaign performance, generate insights,



and present actionable recommendations to internal teams and clients.
Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable.
Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
Maintain campaign documentation, pacing reports, and post-campaign analysis.

Required Skills & Qualifications
3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
Strong understanding of branding campaigns, digital media planning, and campaign execution.
Experience managing budgets and optimizing campaigns for branding KPIs.
Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking.
Strong analytical skills with proficiency in Excel/Googl

📌 Manager- Biddable Media (Bengaluru)
🏢 Publicis Groupe India
📍 Bengaluru