About the Role : -

- We are looking for a results-driven Paid Media Specialist to plan, execute, optimize, and report on paid advertising campaigns across multiple digital platforms. The ideal candidate has strong analytical skills, hands-on experience with performance marketing, and a deep understanding of audience targeting, campaign optimization, and ROI-driven advertising strategies.

Key Responsibilities : - Plan, launch, and manage paid media campaigns across platforms such as:

- Google Ads
- Meta Ads
- LinkedIn Campaign Manager
- TikTok Ads
- Programmatic and display advertising platforms
- Monitor campaign performance and optimize based on KPIs including CPC, CPA, CTR, ROAS, and conversions
- Conduct keyword research, audience segmentation, competitor analysis, and A/B testing
- Develop and manage paid search, display, video, retargeting, and social media campaigns

Track, analyze, and report campaign performance using tools like : -

- Google Analytics
- Looker Studio
- Google Tag Manager
- Collaborate with creative, content, and marketing teams to improve ad creatives and landing pages
- Manage advertising budgets and ensure efficient spend allocation
- Stay updated on digital advertising trends, platform updates, and industry best practices





Required Qualifications : -

- Bachelors degree in Marketing, Business, Communications, or related field
- 2-5 years of experience in paid media, performance marketing, or digital advertising

Hands-on experience with : -

- Search Engine Marketing (SEM)
- Paid Social Campaigns
- Display & Remarketing
- Conversion Tracking & Attribution
- Robust understanding of bidding strategies, campaign structures, and funnel optimization
- Proficiency in data analysis and reporting
- Excellent communication and project management skills

Preferred Qualifications : - Certifications in: : -

- Google Ads
- Meta Blueprint
- Experience with e-commerce or lead generation campaigns
- Familiarity with CRM and marketing automation tools

Key Skills : -

- Performance Marketing
- Paid Search (PPC)
- Paid Social
- Media Buying
- Paid Media
- Performance Marketing
- Digital Advertising
- Media Buying
- Media Planning
- Campaign Management
- PPC (Pay-Per-Click)
- SEM (Search Engine Marketing)
- Paid Search
- Paid Social
- Programmatic Advertising
- Display Advertising
- Native Advertising
- Video Advertising
- Mobile Advertising
- Omnichannel Campaigns

📌 Paid Media Specialist (Mumbai)
🏢 Caliber Organisation
📍 Mumbai