Paid Campaigns Specialist (Google Ads & Meta Ads)About the Role We are looking for a results-driven Paid Campaigns Specialist with hands-on experience in managing high-performing digital advertising campaigns across Google Ads and Meta Ads. The ideal candidate is analytical, creative, and performance-focused, with a proven ability to generate qualified leads, increase conversions, and maximize return on ad spend (ROAS).

You will be responsible for planning, executing, optimizing, and reporting on paid media campaigns across multiple industries and markets while collaborating with designers, content creators, developers, and account managers.

Key ResponsibilitiesCampaign Strategy & Planning

- Develop and execute paid media strategies aligned with client or business objectives.
- Research target audiences, competitors, and market trends.
- Create campaign structures based on customer journey and marketing funnel.
- Allocate budgets across platforms for optimal performance.
- Build audience segmentation and remarketing strategies.

Google Ads Management

- Create and manage campaigns across:
- Perform keyword research and competitor analysis.
- Develop ad groups, responsive search ads, and compelling ad copy.
- Implement bidding strategies including:
- Manage negative keywords and search term optimization.
- Monitor Quality Score and improve Ad Rank.

Meta Ads Management

- Create and optimize campaigns on Facebook and Instagram.
- Build custom audiences, lookalike audiences, familiar with value rule based optimization
- Test audience segments, placements, creatives, and messaging.
- Optimize campaign performance using Meta Ads Manager.
- Configure and maintain:
- Google Tag Manager
- Google Analytics 4 (GA4)
- Meta Pixel
- Conversion API (CAPI)
- Google Ads Conversion Tracking
- Enhanced Conversions
- Troubleshoot tracking discrepancies.
- Build dashboards and performance reports.

Reporting

- Prepare weekly and monthly campaign reports.




- Analyse campaign performance against KPIs.
- Present actionable insights and optimisation recommendations.
- Communicate campaign performance to stakeholders.

Landing Page Optimisation

- Work with designers and developers to improve landing page performance.
- Recommend UX and CRO improvements.
- Monitor landing page conversion rates.
- Collaborate on A/B testing initiatives.

Creative Collaboration

- Brief creative teams on ad requirements.
- Recommend creative concepts based on campaign objectives.
- Review ad creatives before launch.

Industry & Platform Updates

- Stay updated with platform changes, policies, and recent advertising features.
- Recommend new campaign opportunities and beta features.
- Keep abreast of emerging trends in digital advertising and AI-powered campaign optimisation.

Required Skills

- Expert knowledge of Google Ads.
- Expert knowledge of Meta Ads Manager.
- Strong understanding of paid media strategy.
- Experience with Google Analytics 4 (GA4).
- Experience with Google Tag Manager.
- Knowledge of Meta Pixel and Conversion API.
- Strong analytical and problem-solving skills.
- Excellent reporting and data interpretation abilities.
- Understanding of attribution models.
- Familiarity with CRM integrations and lead tracking.
- Ability to manage multiple campaigns simultaneously.
- Excellent communication and time management skills.

Preferred Experience

- 3 years of experience managing Google Ads and Meta Ads.
- Experience managing monthly advertising budgets of AUD $10,000 .
- Experience in lead generation campaigns.
- Experience with eCommerce and service-based businesses.
- Knowledge of LinkedIn Ads and Microsoft Ads (desirable).
- Experience with Looker Studio reporting.
- Familiarity with HubSpot, Salesforce, or similar CRM platforms.
- Google Ads and Google Analytics certifications are highly regarded.
- Meta Certified Digital Marketing Associate or Media Buying certification is an advantage.

📌 Paid Campaigns Specialist (Ernakulam)
🏢 ACET Migration Services
📍 Ernakulam