Duties and responsibilities
Overseeing the development and implementation of all influencer campaigns from ideation to execution
Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
Branding Knowledge
Serve as a liaison between our brand ambassadors/influencers and the marketing team
Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
Cultivate skilled partnerships with existing contacts
Work with the marketing and design team to post influencer content on social media platforms
Research market data and trends to establish best practices related to influencer campaigns
Generate and present reports on campaign performance
Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
Work closely with the content team for creative influencer scripts
Desired Candidate Profile
6-8 years experience in the field
Excellent communication and relationship-building skills
Should have attention to details
Should have good work ethics and calm attitude
Ability to work with multiple stakeholders/ external agencies including creative
Digital media understanding, planning and evaluation
Strong creative sensibilities
High ownership and passion
Creative Mindset