Company Description
Enter HOOKABA - where your LED wearables become a canvas for your emotions, connecting your inner and outer worlds At HOOKABA, we believe fashion goes beyond your choice of clothing and accessories; it's connected deeply to your self-expression, reflecting who you are and what you stand for. Whether you're feeling bold and adventurous, calm and serene, or somewhere in between, there's a HOOKABA product for you. With our Innovative Designs and Premium Materials, express yourself in style wherever life takes you.

Role Overview:
We are looking for an experienced and data-driven Performance Marketing Manager to develop, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has a solid grasp of current marketing tools, analytical ability, and a proven track record of driving measurable ROI, customer acquisition, and growth.

Key Responsibilities:
1. Strategy & Planning
Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and other paid platforms.




Plan and manage budgets to ensure maximum ROI and efficient CAC (customer acquisition cost).
Conduct market research, competitor analysis, and audience segmentation.
2. Campaign Management
Set up, manage, and optimize paid campaigns (Search, Display, Shopping, Social, App Install, Remarketing, etc.).
Continuously A/B test ad creatives, landing pages, bidding strategies, and targeting options.
Collaborate with design, content, and product teams to create high-performing ad creatives and copy.
3. Analytics & Optimization
Track, measure, and analyze campaign performance using Google Analytics, Ads Manager, and attribution tools.
Monitor key metrics such as CTR, CPC, CPM, ROAS, CAC, and LTV to drive data-backed decisions.
Generate weekly/monthly reports and share insights with stakeholders.
4. Growth & Innovation
Identify new channels and growth opportunities (Affiliate, Influencer Marketing, Programmatic,

📌 Performance Marketing Manager (Noida)
🏢 Hookaba
📍 Noida