Job Title: Influencer Marketing Executive
Location: Koregaon Park, Pune
Type: Full-Time
Experience -2–3 years

About the Role
Palmonas is looking for a driven and creative Influencer Marketing Executive/Manager to lead and execute our influencer strategies across Instagram, YouTube, and other emerging platforms. You’ll be responsible for identifying, onboarding, and managing a network of fashion, lifestyle, and beauty influencers to drive brand awareness, engagement, and conversions.

This is a high-impact role for someone who understands D2C brand-building and thrives in a fast-paced, cooperative environment.

Key Responsibilities
1. Strategy & Planning
Develop and execute a comprehensive influencer marketing strategy aligned with brand campaigns, product drops, and festive seasons.
Identify relevant influencer personas — mega, macro, micro, and nano — across platforms.
Plan monthly influencer campaigns for product launches, sales, store events, and brand collaborations, festive seasons.

2. Influencer Outreach & Relationship Management




Discover and vet influencers using tools like HypeAuditor, CreatorIQ, or manual scouting.
Initiate outreach and negotiate deliverables, timelines, and commercial terms.
Maintain strong, long-term relationships with influencers, creators, and agencies.

3. Campaign Execution
Handle end-to-end influencer campaigns — from briefing and coordination to go-live and tracking.
Ensure influencer content aligns with brand tone, aesthetics, and objectives.
Coordinate timely product seeding, packaging, and logistics.

4. Performance Tracking & Reporting
Measure and report on campaign performance (reach, engagement, link clicks, conversion, ROI).
Maintain an updated influencer database and performance history.
Suggest optimization strategies based on insights and performance data.

5. Cross-functional Collaboration
Work closely with brand, content, design, and performance marketing teams.
Align influencer efforts with social media, PR, and pai

📌 Influencer Marketing Executive (India)
🏢 Palmonas
📍 India