The Communications & Community Building Specialist is the direct voice from Wooqer to its customers and users. This role owns how Wooqer speaks to the people who use it — product updates, feature announcements, company news, solution updates, industry insights, demo days, and cohort-specific campaigns spanning feature awareness, celebration, re-engagement, and onboarding nurture.
This is not marketing. This is operational engagement, driven by adoption data and customer lifecycle stage. The goal is to keep every customer's internal champion armed with reasons to believe the relationship is strong, and every user aware of what Wooqer can do for them that they haven't tried yet.
By owning the communications engine end-to-end — planning, writing, segmenting, sending, measuring, and iterating — and by building the community rituals that turn customers into advocates (LFTG events, demo days, celebration campaigns), this role strengthens adoption, retention, and the wider Wooqer ecosystem.
This is a build-and-scale opportunity for someone who enjoys creating repeatable systems from the ground up and running them with discipline.
What you'll own:
End-to-end ownership of how Wooqer talks to customers and users — planning, writing,
segmenting, sending, measuring, and iterating.
● Monthly campaign calendar. Built from the product roadmap, adoption data, lifecycle
stages, and customer cohorts. Reviewed weekly with the COP Lead.
● Campaign execution. Cohort-specific campaigns — onboarding nurture, re-engagement, feature awareness, celebration, and at-risk recovery. Own the copy, segmentation, sending, and tracking.
● Product & feature updates. In-app messages, email announcements, and release notes for customers — coordinated with Product on every drop.
● Customer newsletter. Monthly cadence covering industry insights, customer stories, what's current, and what's coming.
● Event comms. Demo days and LFTG (Lessons from the Ground) webinars — invite, remind, follow up, send reco
📌 Customer Communications (India)
🏢 Wooqer
📍 India