EXTERNAL JOB DESCRIPTION

Business objectives

· Conduct planning and analysis for all segments in Project Sales and prepare

growth plan for business development in each segment

· Identify growth opportunities and drive initiatives to gain market share with

specific focus on identified key accounts, segments, geographies and

products

· Design and run interventions to upgrade customers on usage of high end

premium products

· Ensure strong customer focus with high priority to build and maintain

business relations with key stakeholders like builders, architects, consultants

etc.

Applicator Engagement

· Develop relationships with and engage applicators using various tools

available at his disposal like loyalty club, promotions etc.

· Focus on Applicator business development by developing a robust

understanding of the business of the applicators

· Expand the number of applicators loyal to Asian Paints by constantly adding

newer applicators and nurturing the old ones.

· Overall Value target · Value target - Segments, geographies or key accounts




and product level · Growth and Retention of targeted set of applicators

Market Development · Improve market practices, with a view to providing superior
customer experience, through various initiatives like contractor
professionalization, promoting usage of automated tools etc. · Actively liaison
with marketing function via various activities like providing feedback,
activations, actively tracking competition practices etc. · Actively work
towards improving customer experience via working on various service initiatives
Integrate · Integrate with Retail, Services and Commercial teams to ensure lead
generation, timely customer service, freight cost within budget and dealer
account reconciliation · Analyze and estimate the stock requirement and
integrate with Supply Chain to ensure timely material availability · Monitor the
Input Utilization within the permissible limits Team Management · Ensure growth
and developmen

📌 EXECUTIVE N (Bengaluru)
🏢 Asian Paints
📍 Bengaluru