Account Based Marketing Manager
Description -
Job Summary
HP is seeking an Account Based Marketing (ABM) Manager to lead account-based marketing execution for priority Global enterprise accounts. This role is responsible for partnering with Sales to develop account strategies, activate personalized campaigns, engage key stakeholders, and drive measurable account progression, pipeline influence, and revenue growth.
The ABM Marketing Manager will work closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations to execute 1:1 and 1 ABM programs. The role will translate account priorities into targeted marketing plans, using account insights, tailored value propositions, modular content, events, digital engagement, and sales plays to create meaningful customer engagement.
The ideal candidate is a strategic and execution-oriented B2B marketer who can align closely with Sales, understand account needs, and move quickly from insight to activation.

Responsibilities




Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives, growth opportunities, whitespace, and stakeholder priorities.
Develop account-specific ABM plans for 1:1 and 1: few campaigns, aligned to sales motions, customer needs, business outcomes, and revenue goals.
Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and prospect areas.
Facilitate account planning and strategy discussions with Sales, the ABM CoE, agencies, and cross-functional partners.
Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans.
Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enableme

📌 Account Based Marketing Manager (Bengaluru)
🏢 Hp
📍 Bengaluru