Senior Digital Campaign Manager — Reliance Jio | Navi Mumbai We're looking for a hands-on Senior Digital Campaign Manager to own end-to-end execution, governance, and performance analytics for customer campaigns across Jio's digital engagement channels at a scale What you will own End-to-end campaign lifecycle — from requirement gathering and audience segmentation through deployment and post-campaign analysis Translation of business requirements into precise targeting and segmentation logic across channels: RCS, WhatsApp, SMS, OBD and CleverTap UAT, approval workflows and implementation readiness across all cross-functional stakeholders Campaign performance dashboards covering acquisition, engagement, retention, upsell and cross-sell KPI tracking, root-cause analysis and continuous optimization of campaign effectiveness Process standardization and execution governance across all campaign activities What you bring 5–8 years in digital campaign management, CRM operations, or campaign analytics in a high-volume B2C environment Hands-on experience with platforms like CleverTap,
RCS, WhatsApp Business, SMS or OBD Deep understanding of customer segmentation, targeting logic and lifecycle stages Strong analytical and dashboarding skills — you're fluent in translating data into decisions Proven track record of managing multiple campaigns simultaneously without dropping the ball Background in Telecom, Fintech, E-commerce, Internet platforms or large-scale B2C organisations preferred Bachelor's in Engineering, Statistics, Computer Science, Business or related field; MBA a plus You'll thrive here if you are Detail-obsessed and execution-focused — you treat every campaign like it's going to a billion users (because it might) A data-driven decision maker who moves rapid without sacrificing accuracy Comfortable navigating multiple stakeholders and driving alignment without formal authority Someone who builds process where there isn't any, and tightens it where there is