About Meraki Labs
At Meraki Labs, we build the future. We operate in high-velocity stealth mode, building a suite of disruptive products across wildly diverse verticals. We are currently preparing to launch multiple groundbreaking platforms, including:
We don’t do cookie-cutter marketing. We are looking for a brilliant, agile, and fiercely execution-oriented GTM Strategist to take these products from concept to market dominance.
The Core Mission
You won't just be executing a playbook; you will be writing it. In this role, you will own the end-to-end GTM strategy for multiple stealth products, translating raw technology into compelling, high-growth consumer and creator brands.
You must be able to pivot seamlessly between B2B2C creator economics (Product-Led Growth, community building) and high-retention consumer psychology (habit-formation loops, subscription models).
Key Responsibilities
Positioning & Messaging: Define the value proposition, ICP (Ideal Customer Profile), and core messaging frameworks for highly distinct target audiences across different verticals.
Launch Strategy & Execution: Design and execute multi-channel launch playbooks tailored to international creator markets and consumer wellness spaces.
Growth Experimentation: Build rapid experimentation frameworks (landing page MVPs, smoke tests, beta-testing communities) to validate features and positioning before full public launch.
Cross-Functional Collaboration: Partner directly with Product and Engineering teams to align product roadmaps with real-time market feedback and user acquisition loops.
Distribution Strategy: Identify and exploit unconventional growth channels, content loops, strategic partnerships, and community-led growth tactics.
What We’re Looking For
0-to-1 Mastery: 8+ years of experience launching entirely recent products or business units within fast-paced, resource-constrained startup environments. You thrive in ambiguity.
Dual-Engine Growth Experience: Deep understanding of AI/Creator t