YOUR PROSPECT
Off-trade sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets.
They can do this by crafting a lot of activations, brand advocacy sessions for the distributors and retailers.
ABOUT YOU
We are looking for primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Deliver results and excellence in execution
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
Achieving Volume Budget of the region




Achieve the Implementation of Marketing Activities like Promotions & Visibility
Activations and execution to be done in line with the marketing team
Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
Collect and analyze information and prepare data and sales reports
Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers
Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE

📌 Area Sales Manager (Lucknow)
🏢 Bacardi
📍 Lucknow