ABOUT THE ROLE

We are hiring a National Sales Manager / Sr. Zonal Sales Manager for one of India's leading FMCG companies. This is a high-impact, revenue-accountable role for someone who doesn't just strategise from a corner office but gets into the trenches, builds distribution, and drives numbers.

The company needs a leader who has extensively handled West and North India, understands the nuances of these geographies, and has a proven record of expanding reach and growing revenue not just managing an inherited business.

WHAT MAKES THIS ROLE DIFFERENT

This is not a pure strategy role and not a pure execution role it demands both in equal measure. The company wants someone who can build the annual business plan AND ensure it translates into daily secondary numbers.

West and North India expertise is non-negotiable. The leader must understand the distributor landscape, key account dynamics, and retail fabric of these regions deeply.

The mandate is growth — increasing reach, opening new markets, deepening penetration, and driving revenue. Maintaining status quo is not the job.

KEY RESPONSIBILITIES

Own the national / zonal sales P&L; — revenue targets, market share, distribution costs, trade spends, and profitability metrics.

Build and execute the annual sales strategy with clear plans for:

– Increasing numeric and weighted distribution

– Expanding reach into untapped towns, routes, and retail outlets

– Deepening penetration in existing markets

– Growing revenue through a mix of volume, value, and product-mix improvement

Lead the West and North India business as primary geographies — with a deep understanding of:

– Distributor and super-stockist networks in Maharashtra, Gujarat, Rajasthan, MP, UP, Delhi-NCR, Punjab, and Haryana





– Channel-specific strategies for General Trade

Drive route-to-market design and optimisation — evaluate and restructure distribution where needed to improve last-mile efficiency.

Manage and develop a large, geographically dispersed sales team — Regional Managers, Area Sales Managers, and front-line sales officers.

Work closely with Marketing and Trade Marketing on:

– Scheme design, promotional calendars, and pricing interventions

– New product launches and go-to-market execution

– Retail visibility and in-store branding alignment

Own secondary sales tracking, beat planning, and sales force productivity — bring rigour to daily, weekly, and monthly sales rhythms.

Provide sharp market intelligence — competitor moves, pricing shifts, emerging channels, and consumer behaviour changes — to inform business decisions.

Build solid retailer and distributor relationships — not just transactional, but partnerships that sustain growth.

IDEAL CANDIDATE PROFILE

12–20 years in FMCG Sales, with progressive growth from ASM/RSM to Zonal/National level.

Extensive experience handling West and North India is mandatory — the candidate must know these markets inside out, not just have touched them in rotation.

Proven track record of growing reach and revenue — can demonstrate specific examples of market expansion, not just target achievement on an inherited base.

Strong commercial acumen — understands margins, channel economics, trade spends, and P&L; levers.

Data-driven decision maker — uses DMS, SFA, and market data to drive actions, not just gut feel.

High energy, high travel tolerance — this role requires significant time in the field.

Interested candidates to reach out to [email protected]

📌 National Sales Manager / Sr. Zonal Sales Manager (Mumbai)
🏢 Tyro Ventures
📍 Mumbai