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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place Agentforce is the future of AI, and you are the future of Salesforce.
What You'll Do
Go-to-Market Strategy
* Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions
* Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
* Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams
Positioning & Messaging
* Craft differentiated positioning and value propositions for target personas, segments and industries
* Develop and maintain a messaging framework that spans the full buyer journey
* Translate technical capabilities into clear, customer-centric advantages
Sales Enablement
* Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
* Develop and deliver training to equip Sales and SE teams with the knowledge to win
* Partner with Revenue Enablement on onboarding and continuous learning programs
Market & Competitive Intelligence
* Conduct ongoing competitive analysis and maintain up-to-date battlecards
* Synthesize customer research, win/loss data, and analyst insights to infor