Job Requirements

Role / Job Title: Chief Marketing and Communication Officer
Business: Corporate Function
Function / Department: Marketing and Communication

Job Purpose

The role entails leading and managing the planning, development and direction of the marketing efforts for IDFC First Bank and overseeing all aspects of brand identity and advertising activities to achieve branding goals and deliver the right communication that creates consumer awareness and demand while aligning with overall business objectives. The role holder is also accountable for internal communication to propagate the bank’s value system and must spearhead the planning, development, implementation and delivery of corporate communications to raise the public and industry profile and nurture the corporate identity in line with larger organisational objectives. This is a critical role that represents the bank to industry and customers through all internal and external communication flows.

Roles & Responsibilities

Key / Primary Responsibilities





Develop and ensure implementation of the marketing plan to establish internal quality standards and align with marketing strategy and brand objectives.
Ensure brand compliance and consistency across all IDFC First offerings, premises and media channels by managing the brand and brand identity.
Develop marketing communication requirements and collaterals for products, services and events in line with the brand image; manage the design studio to produce creative, relevant brand campaigns.
Drive a value‑based culture and quick‑paced mindset amongst the workforce to enable quicker adaptability and foster growth.
Proactively identify opportunities to reinforce the bank’s positioning; manage corporate communications and digital programmes including PR & media relations, CSR, sponsorships, crisis communication, reputation management, websites and internal communications.
Oversee compliance to corporate brand guidelines across all communication collaterals.
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