Job Purpose:
Developing & managing the Product CVPs for the relevant segment, Ensuring smooth functioning of the business segment, Leading & managing the sales numbers for the product and managing relationships with stakeholders, partners to drive processes, capabilities & service metrics for the segment
Primary Responsibilities:
· The position will be responsible for managing the relevant product variants within Credit cards ecosystem, Own the product end to end - Risk, policy, Acquisition with S&D;, processes, partnerships, financials and capabilities and product execution end to end.
· Managing sales funnel thru interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics
· Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service
· Ownership of product planning, analysis and P&L; for the respective variants
· Drive multiple capabilities and processes for co-brand cards, partnership management & drive them to closure along with relevant stakeholders
· Identify the target segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
· Designing go-to market strategies, enabling the appropriate communication calendars to drive product persona across customer base
· Management of Credit Policy & Underwriting Processes for right customer selection, optimising the existing bank clients for Pre-approved / Pre-qualified eligible base
· Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap
· Work closely with Analytics team for creating the right personas basis
📌 Senior Product Manager-Credit Cards (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai
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