As a digital marketing executive, you will develop and execute an integrated digital growth strategy that spans SEO (on-page, off-page, and technical), paid advertising, influencer & YouTube outreach, PR, and analytics. You will lead a high-performing digital marketing team, collaborate across content, design and development functions, and drive measurable improvements in online visibility, traffic, lead conversion, and brand equity.

Key Responsibilities

Develop, implement, and continuously optimize a comprehensive SEO strategy (technical, on-page, off-page) to boost search engine rankings, increase organic traffic and amplify online visibility.
Conduct regular SEO audits (site architecture, metadata, internal linking, content structure) and lead corrective actions and optimization initiatives.
Manage and optimize Google Ads and other paid digital campaigns (search, display, video) to drive targeted traffic, leads, and conversions while ensuring efficient budget utilisation.
Plan and execute influencer marketing and YouTube outreach campaigns—identify,



negotiate and manage partnerships with influencers and YouTubers to extend brand reach, engagement and credibility.
Lead the press release outreach strategy: craft compelling press releases, identify and engage target media outlets, build media relationships and secure positive coverage and backlinks.
Lead, mentor and manage the digital marketing team: set objectives, guide team members, and foster a team-oriented and results-driven culture with accountability for performance.
Collaborate closely with content, design and web development teams to align digital marketing, SEO and paid strategy with website architecture, UX, creative and content initiatives.
Monitor, analyse and report on key performance metrics (organic traffic, conversions, ad spend ROI, influencer campaign performance, backlink growth, etc.) using tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz and ad-platform dashboards; g

📌 Digital Marketing SEO (Gurugram)
🏢 Planify Capital
📍 Gurugram