Key Responsibilities

CRM Management

Own and manage CRM channels across Email, SMS, WhatsApp, App Push, In-App Messages, and web personalization.
Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.

Journey Automation

Build and optimize automated customer journeys across CRM platforms.
Implement segmentation, triggers, and personalization to improve engagement and conversion.

Performance Tracking Reporting

Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.
Conduct cohort and funnel analysis to identify trends and improvement opportunities.
Prepare weekly and monthly CRM performance reports for internal reviews.

Optimization Insights

Use customer behavior and feedback to refine messaging, segmentation, and automation logic.
Test and iterate on subject lines, creatives, timing, and workflows to improve results.

Best Practices Trends

Ensure CRM execution follows best practices in lifecycle marketing, automation,



and consumer communication.
Stay updated on CRM and retention marketing trends to enhance channel performance.

Interested candidates can share CV at [email protected]

Qualifications

Requirements

Hands-on experience with CRM platforms like MoEngage (preferred), WebEngage, or CleverTap.
Solid understanding of CRM fundamentals, customer segmentation, and retention strategy.
Experience in multi-channel CRM execution and journey automation.
Analytical skills with the ability to interpret data and provide actionable insights.
Familiarity with Zoho CRM is a plus.
Strong communication and cross-functional collaboration abilities.

Additional Information

Work Setup

Work From Office - Delhi location

6 days work week ( Hybrid as per team requirement)

Must Have

Personal laptop

Stable Wi-Fi connection

📌 Marketing Automation Associate (India)
🏢 Elevate Now
📍 India