The profile is responsible for executing and maintaining visual merchandising across all brand points of sale including Retail, Wholesale and Travel Retail according to the guidelines set by MTB HQ. The candidate should be a pro-active team player, leveraging Visual Merchandising to increase sales and create and implement attractive, impactful and engaging Visual Merchandising concepts for all brand touchpoints.
The role involves close collaboration with the regional headquarters team in Dubai and central guidance of HQ in Hamburg to execute all VM related concepts (Windows, in-store display).
Key Responsibilities
1: Execute General Visual Merchandising Strategy
Implement central VM strategy in accordance with set guidelines from MTB HQ
Execute a yearly window/VM calendar in accordance with global and local campaigns
Translate all Visual Merchandising guidance into practical solutions adapted to each boutique’s stock availability and local specifications (from external windows to interior displays)
2: Conduct Local Visual Merchandising Actions
Windows
Work closely with the region and HQ to create and implement windows for key local moments (Diwali)
Creation of orders related to all window deco material
Competitive analysis and continuous market research to stay updated on Visual Merchandising concept evolution for key luxury brands
Regular reporting as required
In-Store Displays
Implement in-store smart zoning for each boutique according to boutique specificities and model stock (number of counters, traffic flow, local client profiles, business objectives…)
Maintain POSM and packaging across all points of sale, be responsible for ordering stock and maintaining inventory
Regular visits to boutiques across India to update overall VM and specifically for key window campaign executions
3: Budgets & Vendor Management
Manage and maintain the defined VM budget for the year (RTL+WHS)
Areas covered include Window deco, POSM, Packaging material and all local productio