Key Responsibilities
1. Performance Marketing & User Acquisition
Own end-to-end paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, YouTube and other digital channels.
Plan, execute and optimise campaigns focused on acquiring high-quality investors and active traders.
Manage media budgets efficiently while continuously improving campaign performance.
Build scalable acquisition strategies across search, display, social, affiliates and partnerships.
Identify recent customer acquisition channels and growth opportunities.
2. Funnel Optimisation & Conversion
Own the complete acquisition funnel from:
Ad Click
Landing Page
Sign-up
KYC Started
KYC Completed
Fund Addition
First Investment
Repeat Investment
Responsibilities include:
Improving landing page conversion rates.
Running A/B tests across creatives, messaging, audiences and landing pages.
Optimising conversion rates at every stage of the funnel.
Identifying drop-offs and working with Product, CRM and Design teams to improve user experience.
3. Analytics & Data-Driven Growth
Track and analyse campaign performance using GA4, GTM and advertising platforms.
Monitor key acquisition metrics and recommend optimisation strategies.
Build performance dashboards and weekly growth reports.
Conduct cohort analysis and attribution analysis.
Measure campaign profitability and customer quality beyond lead generation.
4. Affiliate & Partnership Growth
Build and manage affiliate acquisition programs.
Evaluate affiliate quality and conversion performance.
Identify strategic partnerships that drive quality customer acquisition.
Monitor fraud, lead quality and campaign efficiency.
5. Experimentation & Continuous Optimisation
Develop structured testing roadmaps.
Test audience segments, bidding strategies, creatives and offers.
Optimise campaign performance using data rather than assumptions.
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