10 Aug
|
Building Ventures
|
Rajkot
10 Aug
Building Ventures
Rajkot
About The Role
We are looking for a strategic and creative Product Marketing Specialist to help define how our products are positioned, messaged, and brought to market. In this role, you will bridge Product, Sales, Customer Success, and Marketing to ensure customers clearly understand the value of our software and why it is different from anything else in the construction technology market.
You’ll become an expert in our customers, our competitive landscape, and our products, translating complex technology into compelling stories that resonate with executives, project teams, and industry stakeholders.
If you’re passionate about technology, enjoy simplifying complex concepts, and thrive in a fast-growing SaaS setting, we’d love to hear from you.
What You’ll Do
Product Positioning & Messaging
Develop compelling product positioning and messaging for our platform and individual solutions.
Create differentiated value propositions for owners, general contractors, subcontractors, and construction consultants.
Continuously refine messaging based on customer feedback,
competitive intelligence, and market trends.
Ensure consistency across all customer-facing content.
Go-to-Market Strategy
Lead product launches from planning through execution.
Partner with Product Management to prepare launch plans, sales enablement materials, website content, and customer communications.
Coordinate cross-functional launch activities across Marketing, Sales, Customer Success, and Product.
Sales Enablement
Develop sales presentations, one-pagers, battle cards, competitive comparisons, ROI messaging, and customer success stories.
Equip sales teams with messaging that clearly communicates product value throughout the buying journey.
Train internal teams on new features, positioning, and competitive differentiation.
Content Development
Create product-focused content including:
Solution briefs
White papers
Blogs
Case studies
Webinars
Product videos
Website copy
Email campaigns
Trans
📌 Product Marketing Manager (Rajkot)
🏢 Building Ventures
📍 Rajkot