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Therapy Business Manager
POSITION PURPOSE:
The Medical Representative has the responsibility:
To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI)



and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
To adhere to local regulations, industry, and company policies and code of conduct.
YOUR ROLE AND RESPONSIBILITIES:
Achieve sales, volume, growth, market share and listing targets for assigned brands.
Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standa

📌 Therapy Business Manager (Thiruvalla)
🏢 Bayer
📍 Thiruvalla