About the Role
We are seeking an experienced and commercially driven Head of Paid Media to lead our global performance marketing strategy across multiple international student recruitment markets.
This role will be responsible for driving measurable business growth through paid media, supporting students throughout the entire recruitment journey from initial discovery and awareness through to enquiry, application, offer acceptance, and enrolment.
Working closely with regional marketing teams, content and creative teams, external agencies, and internal stakeholders, the Head of Paid Media will develop and execute data driven campaigns that deliver high quality student leads and maximise conversion throughout the funnel. The successful candidate will balance strategic leadership with hands on optimisation, ensuring marketing investment delivers measurable commercial outcomes.
Key Responsibilities
Paid Media Strategy & Leadership
Develop and own the global paid media strategy across search, social, display, video, retargeting, and emerging channels.




Build full funnel acquisition strategies that support every stage of the student journey, from awareness and consideration through to application and enrolment.
Identify market specific opportunities and develop localised paid media strategies aligned with regional recruitment goals.
Explore and evaluate emerging platforms, channels, and technologies relevant to specific markets and audiences.
Lead annual budget planning, forecasting, and allocation across global regions.
Ensure paid media activity is aligned with wider business objectives and recruitment targets.
Campaign Management & Optimisation
Oversee the planning, execution, and optimisation of campaigns across Google, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.
Develop sophisticated audience segmentation, remarketing, and nurture strategies to improve student conversion rates.
Drive continuous improvement in lead quality, cost per acquisition, conv

📌 Head of Paid Media (India)
🏢 StudyIn
📍 India