Asst. Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a solid understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.

Job Outline
1. Campaign Setup & Management
Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks for specific programs.
Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
Take complete ownership of the success KPIs at the program level.
2. Performance Optimization
Continuously track and analyse key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
Drive efficiency through budget pacing and reallocation based on real-time data insights.
3.



Reporting & Analytics
Build and share periodic campaign reports with actionable insights using Google Analytics, MS excel / PowerBI, and other tools. Highly adept and comfortable in large scale data analysis using MS excel.
Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.
4. A/B Testing & Experimentation
Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
Leverage findings to iterate creative strategies and funnel design.
5. Technical Troubleshooting
Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.
6. Cross-functional Collaboration
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📌 Assistant Manager Performance Marketing (Hyderabad)
🏢 Indian School of Business
📍 Hyderabad