Vehere is seeking a Senior Campaign Marketing Specialist to plan, execute, and optimize integrated marketing campaigns that drive brand awareness, engagement, and pipeline growth. This role will work closely with sales and marketing teams to execute targeted campaigns, support account-based marketing initiatives, and generate qualified pipeline across enterprise and government markets.
The ideal candidate combines robust campaign execution skills with an analytical mindset and is comfortable leveraging AI-powered tools to improve personalization, campaign performance, and marketing efficiency.
Key Roles and Responsibilities:
Campaign Planning and Execution
Develop and execute multi-channel marketing campaigns aligned with business and revenue objectives
Manage campaign activities across email, webinars, content syndication, digital channels, and marketing automation platforms
Build and maintain campaign calendars, timelines, and performance reporting
Coordinate campaign assets and messaging with product marketing, sales, and external partners
Ensure campaigns are delivered on time and aligned with target audience needs
Account-Based Marketing (ABM)
Support the development and execution of ABM programs targeting strategic accounts
Create personalized messaging, email sequences, and content journeys for priority accounts and buying groups
Collaborate with sales teams to align campaigns with account priorities and pipeline goals
Track account engagement and recommend optimization strategies to improve campaign effectiveness
Webinar and Lead Generation Programs
Plan and execute webinars and virtual events from promotion through post-event follow-up
Develop audience acquisition and nurturing strategies to maximize registrations and attendance
Coordinate speakers, promotional activities, campaign assets, and lead follow-up programs
Measure webinar performance and contribution to pipeline generation
Email Marketing and Marketing Automation
Build, launch, and optimize emai