Looking for Field Marketing Specialist/ Enterprise (B2B) Marketing Specialist
Work Location - Onsite (Jakkur , Bangalore)
Experience Range - 5 yrs. +
Working Days - 5 days work from office
Key Responsibilities:
1. Brand Building & PR
Social Strategy: Own the organic social media roadmap, including content pillars, platform-specific strategies (LinkedIn focus), and a consistent publishing calendar.
Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2B tech space.
Always-On Branding: Manage "Always-On" brand awareness campaigns to maintain top-of-mind recall within our target enterprise accounts.
2. Paid Media & Performance
B2B Performance Marketing : Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2B leads.
Account-Based Marketing (ABM):
* Partner with Sales to identify "Tier 1" target accounts and execute 1:1 or 1:few marketing approach.
*Utilize IP-based targeting and LinkedIn Account Targeting to deliver bespoke messaging to key decision-makers within specific organizations.
* Monitor account-level engagement scores to optimise approach and alert sales.
3. CRM & Data Analytics
Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce), managing data hygiene and segmenting audiences for targeted outreach.
Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization.
Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams.
4. Integrated Strategy & Customer Journey
Full-Funnel Thinking: Design and execute integrated B2B campaigns that bridge the gap between initial awareness and final conversion.
Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high-value experience at every digital touchpoint.
Key Skilled Attributes
Strategic Agility: A high-velocity operator who balances