About Electres

Electres builds intelligent Battery Energy Storage Systems (BESS) for homes, businesses, and the grid — engineered in India, led by software.

The Role

You will own the Electres brand end to end — how it looks, sounds, and shows up everywhere. From brand strategy and identity governance to social media, PR, and events, you will be the guardian of consistency and the engine of visibility. You will work directly with leadership and the marketing team to turn a robust founding story into a brand India’s energy market recognises and trusts.

What You Will Own

Brand strategy & positioning: sharpen and champion Electres’ positioning (“Truth in Specs”, engineering-led honesty) across every audience — homeowners, C&I; buyers, channel partners, and investors.
Brand governance: own the brand guidelines — identity, tone of voice, visual language — and enforce consistency across website, collateral, product materials, presentations, and campaigns.
Social media: own the calendar, content direction, and growth across LinkedIn (priority), Instagram, YouTube,



and X — including founder-led content support for leadership profiles.
PR & media relations: build press relationships in energy, cleantech, and business media; drive coverage for launches, milestones, and thought leadership; manage announcements and press notes.
Content & campaigns: direct brand-level content — brand films, case-study narratives, launch campaigns — in collaboration with the content and performance-marketing team.
Events & visibility: own Electres’ presence at trade shows, industry events, and speaking platforms — from booth identity to speaker positioning.
Internal brand: keep the team living the brand — templates, decks, and employer-brand touchpoints.
Measurement: track brand health — share of voice, branded search, social growth, PR coverage quality — and report monthly.

What You Will Need

4–7 years in brand management or integrated marketing, ideally with at least one B2B or technical

📌 Brand Manager (Sahibzada Ajit Singh Nagar)
🏢 tecHindustan
📍 Sahibzada Ajit Singh Nagar