Work Area: Corporate Functions & Business Support
Country/Region: India
Job Location: Bangalore
Working Model : Hybrid
Employment Type: Full time

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for qualified excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.
Your Tasks

Campaign strategy and planning: Partner with Marketing Business Partners to design multi-platform paid media strategies that align with marketing goals, audience insights, and campaign objectives. Define KPIs and success metrics for each platform and campaign, ensuring alignment with business targets and measurable outcomes.
Keyword and audience research: Conduct keyword and audience research together with the Marketing Business Partner to build effective,



targeted campaigns on search engines and social media channels. Regularly review and refine targeting to remain competitive, ensuring campaigns reach the right audience with the most relevant messaging.
Ad creation and testing across platforms: Develop compelling ad copy and creative assets working closely with the Creative Publishing and Social Media teams for various platforms, including Google Ads, Facebook, LinkedIn, Instagram, and display networks. Conduct A/B testing for ad variations, such as copy, visuals, and CTAs, to optimize engagement and conversions for each platform.
Campaign management & optimization: Set up and manage campaigns across search, social, and display platforms, ensuring optimal targeting, ad placements, and bidding strategies for each. Maintain campaign structure, tags, and tracking across all channels, focusing on data integrity and performance insights. Continuously optimise campaigns to improve relevance, engageme

📌 Performance Marketing Specialist/Pay Per Click Specialist (Bengaluru)
🏢 TUV SUD
📍 Bengaluru