Performance Marketing Specialist (Google Ads & Meta Ads)

Job Summary

We are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads (Facebook & Instagram) to create, manage, and optimize paid advertising campaigns for lead generation and eCommerce clients. The ideal candidate should be data-driven, ROI-focused, and capable of managing multiple advertising accounts.

Key Responsibilities

- Plan, launch, and optimize Google Ads and Meta Ads campaigns.
- Manage Search, Display, Shopping, Performance Max, YouTube, Facebook, and Instagram Ads.
- Conduct keyword research, audience targeting, remarketing, and competitor analysis.
- Optimize campaigns to improve ROAS, CTR, Conversion Rate, and reduce CPA/CPC.
- Set up and manage GA4, Google Tag Manager (GTM), Meta Pixel, Conversions API, and conversion tracking.




- Perform A/B testing on ads, creatives, audiences, and landing pages.
- Monitor budgets, analyze performance, and prepare regular reports.
- Collaborate with design and content teams to create high-converting ads.

Required Skills

- 2+ years of experience in Google Ads and Meta Ads.
- Solid knowledge of Search, Display, Shopping, Performance Max, YouTube, Facebook, and Instagram Ads.
- Experience with GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and Remarketing.
- Understanding of CPC, CPA, CTR, ROAS, ROI, and campaign optimization.
- Strong analytical, communication, and problem-solving skills.

📌 Meta & Google Ads Specialist (New Delhi)
🏢 Dawki Infotech
📍 New Delhi