EXTERNAL JOB DESCRIPTION

Role Description
The position is that of frontline sales personnel who would primarily be
responsible for growth and penetration of Floor coating products in project
sales segments in defined geography through lead identification, co-ordination
for site sampling, Lead conversion and co-ordination for product trainings to
various stake holders like applicators, contractors and thereby achieving
overall business objectives

Key Performance Indicators

Business objectives
 Identify, index and review market potential for Floor coating products in
Project Sales (Geography and Key Accounts)
 Create a pipeline of projects (Pvt and Govt) for flooring products sales.
 Generate leads through direct project site visits and various stakeholders
like Project Sales Officers, Applicators and Dealers
 Commercial negotiations with decision makers to clinch orders.
 Focus on product mix and ensure product addition in Basic Order Quantity (BOQ)
of the site  Coordinate with supply chain to ensure timely delivery on site. 




Ensuring timely collection of payments from distributor.

Technical Assistance
 Provide technical assistance pre and post sales at the project sites related
to Flooring products
 Conduct in office sampling through the applicators for flooring products to
build customer confidence

Market Development
 Value Target for Flooring Products in Project Sales
 Minimum product level value targets
 Stakeholder level value targets
 Product training plan compliance

 Identification of large new accounts / upcoming projects, followed by mapping
of product needs and decision centers, and concluding with approvals and
business generation
 Tracking of competition and timely formulation and implementation of tactics
to protect and expand market footprint
 Detailed competition mapping and awareness of their progress on a site to site
basis.
 Build long term relationship with the identified set of stakeholders through
regular product training and

📌 EXECUTIVE II (Pune)
🏢 Asian Paints
📍 Pune