KEY RESPONSIBILITIES
Revenue and Market Share-
Prepare and manage channel wise, product category wise, and distributor wise volumetric AOP (Annual Operating Plan), ensuring delivery in partnership with the sales team.
Drive primary and secondary marketing strategies to meet AOP objectives.
Conduct competitive benchmarking and recommend pricing strategies along with complete profitability analysis.
Ensure delivery of budgeted Gross Profits (GPs) through constant monitoring of input costs and executing necessary price corrections.
Monitor market share performance on a quarterly basis and recommend corrective actions.

Data Analytics-
Utilize data tools and dashboards to track sales performance, category growth, pricing effectiveness, and demand forecasting.
Provide actionable insights to optimize channel performance, pricing decisions, and product profitability.

Consumer Insights-
Lead consumer insights through qualitative and quantitative research to identify unmet needs, category gaps, and emerging trends.
Translate insights into product features, positioning, packaging,



and communication strategies.

Recent Product Development-
Leverage consumer insights to understand category behavior, emerging needs, and usage patterns; continuously evaluate market trends and competitor activity to identify new brand opportunities.
Build and manage a robust new product pipeline driven by innovation, consumer insights, channel inputs, and cross functional collaboration.
Lead the complete stage gate process from ideation to product launch and commercialization.
Develop trade schemes, marketing initiatives, and sales activation programs to support new launches.
Collaborate with the Marketing team for ATL & BTL activities to drive product visibility and mass adoption.

Product Life Cycle (PLC) Management-
Manage product pricing strategy and ensure profitability across the entire product life cycle.
Conduct competitive price comparisons and full profitability assessments to guide pricin

📌 Category Head (Mumbai)
🏢 Hamilton Housewares (Milton)
📍 Mumbai