Company : SHFTX Tech PVt. Ltd.

Job Type: Full time

Location : Dwarka , New Delhi

Experience : 1-2 Years

About the Role

We're looking for a D2C Manager who has actually built and scaled a direct-to-consumer brand from scratch — not just managed an existing one. You'll own our D2C P&L;, drive customer acquisition through

Meta and Google Ads, and build the funnel, creative, and retention machinery that turns ad spend into profitable, repeatable revenue.

This is a hands-on, full-stack growth role. You'll be equally comfortable inside Ads Manager at 2 AM optimizing a scaling campaign, and in a strategy meeting mapping out the next quarter's brand roadmap.

Key Responsibilities

D2C growth end-to-end — build and scale our owned website channels from the ground up, owning the entire funnel from first ad impression to repeat purchase.

● Performance marketing — create, manage, and scale Meta (Facebook/Instagram) and Google

Ads campaigns with meaningful monthly ad spends, driving down CAC while protecting ROAS and contribution margin.

● Full-funnel strategy — top-of-funnel acquisition, landing page and PDP conversion optimization

(CRO), retargeting, and lifecycle retention (email, WhatsApp, SMS).

● Creative direction — brief and collaborate with designers and video editors on high-performing ad creatives; run a structured testing pipeline of hooks, angles, and formats.

● Analytics & reporting — own the numbers — blended ROAS, CAC, AOV, LTV, contribution margin, and cohort performance. Report cleanly and make data-backed decisions.

● Brand building — shape positioning, messaging, and the overall customer experience so each





D2C brand feels distinct and premium.

● Tech & operations — manage the D2C stack (Shopify/WooCommerce, analytics, attribution,

marketing automation) and coordinate with sourcing, warehouse, and fulfilment for a smooth customer experience.

Qualifications and Skills

● Hands-on expertise creating, managing, and scaling Meta and Google Ads with substantial monthly ad spends — you should be able to talk through specific campaigns you've scaled and the numbers you delivered.

● Strong command of unit economics — you think in CAC, ROAS, AOV, LTV, and contribution margin, not just vanity metrics.

● Proven ability to run structured creative testing and turn insights into performance gains.

● Comfort with the modern D2C stack: Shopify or WooCommerce, GA4, Meta/Google pixels and attribution, and at least one retention tool.

● A builder's mindset — self-starting, ownership-driven, and comfortable operating with ambiguity in a lean, fast-moving team.

Experience scaling a consumer electronics or physical-product D2C brand.

● Familiarity with quick-commerce and marketplace channels (Amazon, Flipkart) and how they interplay with D2C.

● Basic SQL / spreadsheet modelling for cohort and P&L; analysis.

● Exposure to influencer marketing, affiliate, or UGC-driven acquisition.

3–4+ years in a D2C / performance marketing role, with a clear track record of building and scaling a D2C brand from scratch (not inheriting an established one)

Pay: ₹20,000.00 - ₹65,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Paid sick time

Work Location: In person

📌 Marketplace Manager (Palam)
🏢 ShftX Tech
📍 Palam