A general marketing outlines the duties of planning and executing campaigns, analyzing market trends, managing social media, and creating content to promote a company's brand, products, or services. It requires solid communication, basic data analysis skills, and a relevant bachelor's degree. Job Duties and Responsibilities
- Plan and run marketing campaigns across digital and traditional channels.
- Research target audience needs and competitor behavior.
- Write and edit creative content for social media, blogs, and ads.
- Manage social media channels and track user engagement.
- Analyze campaign data and metrics to improve performance.
- Work with sales and design teams on product launches and projects