Company Description

Blue Tyga is a functional fashion brand that focuses on combining style with everyday practicality. The company designs apparel and accessories that are both aesthetically appealing and comfortable for regular use. Blue Tyga emphasizes durability, versatility, and modern design to meet the needs of customers with active and energetic lifestyles. The brand aims to create fashion solutions that enhance convenience without compromising on look and feel.

Role Description

- Plan, launch, manage, and optimize advertising campaigns across Amazon, Flipkart, Myntra, Ajio, and other marketplace platforms to drive sales, visibility, and profitability.

- Manage and optimize Meta (Facebook & Instagram) and Google Ads campaigns to support overall business growth and marketplace performance.

- Monitor, analyze, and improve key marketplace performance metrics, including ROAS, ACOS, TACOS, CPC, CTR, CVR, Impression Share, Click Share, Add-to-Cart Rate, Sales Conversion Rate, Organic Ranking, and Revenue.

- Track and optimize Meta and Google Ads performance using metrics such as CPM, CPC, CTR, CVR, ROAS, Hook Rate, and Hold Rate.

- Analyze marketplace and paid media performance to identify winning products, keywords, audiences, creatives, and growth opportunities.

- Conduct keyword research, bid optimization, audience optimization, and campaign restructuring to improve product visibility and conversions across all platforms.

- Share campaign insights, sales trends, and actionable recommendations with the Marketplace Operations, Sales, Acquisition,



and Retention teams to improve overall business performance.

- Collaborate closely with the Graphic Design, Content, Catalog, and AI Video teams by providing creative briefs, listing improvement suggestions, A+ Content recommendations, banner requirements, product image feedback, and ad creative requirements.

- Work with cross-functional teams to ensure campaign learnings are reflected in product listings, pricing strategies, landing pages, promotions, and the overall customer experience.

- Coordinate with the Warehouse/Inventory Team to ensure product availability and prevent campaign disruptions due to stock shortages.

- Work closely with the Customer Support Team by sharing customer feedback, product reviews, FAQs, and recurring issues to improve customer satisfaction and marketplace ratings.

- Collaborate with the NPD (New Product Development) team by sharing customer insights, search trends, competitor analysis, and product demand to support successful product launches and product improvements.

- Prepare daily and weekly performance reports with clear insights, recommendations, and next steps for marketplace and paid advertising campaigns.

- Stay updated with the latest marketplace advertising features, Meta and Google platform updates, consumer buying trends, and industry best practices.

- Possess a strong understanding of marketplace advertising, listing optimization, paid media strategy, content creation, and performance-driven storytelling to maximize visibility, conversions, and revenue.

📌 Marketing Specialist (Coimbatore)
🏢 Blue Tyga
📍 Coimbatore