Brand & Visual Storytelling Lead

SUMMER is looking for a Brand & Visual Storytelling Lead. This is not a traditional marketing role

We are looking for someone who deeply understands fashion, aesthetics, storytelling, culture, and customer psychology — someone who can shape how the brand feels across every touchpoint.

The role involves leading the visual and narrative direction of SUMMER across:

-Social media

-Website & product storytelling

– Campaigns & shoots

– Retail experiences

– Launches & collections

– Brand communication

– Seasonal calendars & marketing strategy The ideal person combines creative instinct with strategic thinking — someone who can see the larger picture, build a cohesive brand world, and create excitement and desire around the brand while understanding what drives engagement, retention, and sales.

Responsibilities

Lead the visual storytelling and brand direction across all platforms Plan and execute marketing calendars aligned with launches, seasons, retail moments, campaigns, and collections Oversee social media direction, content planning, and communication tone across digital channels Shape the website experience, including imagery, merchandising, product storytelling, collection edits, and customer journeyWork closely with founders, designers, photographers, stylists, content creators, and retail teams to build a cohesive brand narrative Develop campaigns, concepts, activations, collaborations,



and ideas that strengthen the SUMMER universe Lead retail and campaign planning with intentionality and long-term vision, ensuring every launch and customer touchpoint feels considered, elevated, and emotionally aligned with the brandCollaborate closely with retail and sales teams to translate brand storytelling into meaningful in-store experiences and sustained commercial growth Analyse customer behaviour, engagement, and performance insights to improve communication and conversion organically Ensure all brand touchpoints feel cohesive, elevated, emotionally resonant, and strategically aligned.

We are looking for someone who: Has robust visual taste and fashion sensibility- Understands branding beyond trends and algorithm— Thinks strategically, not just operationally- Is deeply online, culturally aware, and creatively curious- Can balance creativity with commercial awareness- Has experience in fashion, lifestyle, beauty, hospitality, or culture-led brands- Is proactive, detail-oriented, organised, and full of ideas- Is comfortable leading conversations, giving direction, and managing cross-functional creative execution. This role is for someone who wants to help build a brand — not just market products. We are not looking for someone to simply manage Instagram.

We are looking for someone who can help shape the next chapter of SUMMER.

Delhi-based candidate preferred.

📌 Marketing Manager (Delhi)
🏢 Talent Corner HR Services
📍 Delhi