The candidate in this position will be involved in brand strategy, PR, and creative development initiatives while managing agencies and key stakeholders to build visibility, credibility, and long-term brand equity.

Key Responsibilities

- Brand Strategy &
- Positioning: Will assist in

- Developing and refining brand positioning, messaging frameworks, and communication themes

- Creating consistency across brand touch points (digital, offline, PR, events, campus/assets)

- Creating a long-term brand architecture and narrative building

- PR &

- Media Management: Will assist in

- Planning and executing PR strategies

- Developing story angles, press releases, and media outreach through the PR agency

- Identifying key media and industry platforms for relationships, coverage and visibility

- Tracking PR impact (coverage quality, share of voice, sentiment, reach) - KPI management and reviews

- Creative Development &

- Campaigns: Will assist in

- Development of campaigns (ATL, BTL, digital)

- Developing briefs for creative agency

- Reviewing concepts and alignment towards quality of execution

- Overseeing production of creatives (print, OOH, videos)

- Agency Management

- Manage creative, PR, and activation agencies end-to-end

- Define clear briefs, timelines, deliverables,



and KPIs

- Conduct regular reviews and performance tracking

- Ensure cost efficiency and output quality

- Stakeholder &

- Ecosystem Management

- Drive alumni engagement initiatives (testimonials, advocacy, collaborations)

- Plan and execute events

- Manage outdoor visibility (hoardings, kiosks, road shows. etc)

- Identify potential partnerships (industry, academic, influencers, institutions)

- Marketing Execution

- Implement annual marketing plans and monthly activity calendars

- Align brand efforts with admissions/business goals

- Monitor effectiveness and deliverables

Key Skills &

- Competencies

- Robust content and storytelling ability

- Understanding of PR and media landscape

- Creative Development process : From brief to output

- Strong stakeholder management and communication skills

- High ownership mindset with an E2E approach

Experience &

- Qualification

- 5–7 years in Brand/PR/Marketing roles

- Experience in managing agencies and integrated campaigns. Alternately a similar experience in agencies.

- Background in consumer brands, or services preferred

- MBA/PG in Marketing or equivalent (preferred)

📌 Marketing Officer (Dehradun)
🏢 DIT University
📍 Dehradun