Job Title : Marketing Manager

Institute : NET’s - Navodaya Medical College Hospital and Research Centre

Location : Raichur Karnataka

Role Overview

We are looking for a proactive and result-driven Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital & Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes.

Key Responsibilities

1.

Patient

Outreach & Footfall Generation

Promote hospital services, specialties, OPD, IPD, and diagnostic facilities

Regular Doctors Meet and feedback to their previous referral patients

Maintaining a positive rapo with referring doctors and Influencers

Increase patient visits through field marketing and community engagement like ABARK Arogyamitras, Govt Employees associations, Corporates companies etc.

Follow up on patients referred from health camps and outreach programs

2.

Health

Camps & Community Activities

Plan, coordinate, and execute health camps (general & specialty)

Liaise with RMPs, NGOs, PHCs, ASHA workers, Anganwadi staff, and local influencers

Ensure post-camp patient conversion and tracking

- Referral & Doctor Coordination

Build and maintain relationships with:

RMPs, local doctors, and clinics

Government health staff and scheme coordinators

Coordinate with hospital doctors for specialty camps, CMEs, and doctor meets

- Government & Insurance Schemes

Promote schemes such as

Ayushman Bharat/Arogya Karnataka (ABARK)

Yeshashwini

KASS, Corporates insurances,



Industries and surrounding corporate companies.

Guide patients on eligibility and referral process

Coordinate with scheme desk and departments for smooth admissions

- Marketing & Promotional Activities

Conduct door-to-door IEC activities (flyers, pamphlets)

Organize influencer meets, RMP meetings, and awareness programs

Support social media promotion by sharing testimonials, camp updates, and success stories

- Reporting & Documentation

Maintain daily activity reports and field visit logs

Track OPD/IP conversions, surgery referrals, and camp outcomes

Submit weekly and monthly performance reports to management Key Skills & Competencies

Strong communication and interpersonal skills

Field-oriented, target-driven approach

Ability to work with medical, administrative, and government stakeholders

Basic computer knowledge (MS Excel, reporting)

Local area knowledge and language fluency preferred

Requirements

MBA in Marketing, or related Field

Prior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferred.

Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare schemes

Fluency in Kannada & Knowledge of Telugu will be an added advantage.

Excellent networking, communication, and interpersonal skills.

Willingness to travel locally for field visits and outreach activities

Preferred

4 to 6 Years of Experience working with hospitals, healthcare institutions, or medical outreach programs

Good understanding of the local healthcare ecosystem and patient behavior.

📌 Marketing Manager - Navodaya Medical College Hospital & Research Centre (Raichur)
🏢 Navodaya Education Trust
📍 Raichur