Position: Marketing Manager Loyalty & Retail

Location: Chennai, Tamil Nadu

Employment Type: Full-time

Experience: 610 Years

Compensation: 7 to 8 LPA INR

About the Role

We are seeking an experienced and strategic Marketing Manager Loyalty & Retail to drive the marketing and partnership initiatives for our loyalty solutions. The ideal candidate will possess a strong background in retail marketing, customer loyalty programs, and strategic business engagement.

This role requires a confident professional capable of representing the organization before senior marketing leaders, developing strategic partnerships, creating impactful marketing initiatives, and positioning our solutions effectively within the market.

Key Responsibilities

1. Develop and implement comprehensive marketing strategies to strengthen brand visibility and market presence.
2. Drive the marketing and positioning of the company's loyalty and customer engagement solutions across target industries.
3. Identify, approach, and establish relationships with prospective clients, strategic partners, and key stakeholders.
4. Engage with Marketing Heads, CXOs, Business Leaders, and decision-makers to present the company's products and value proposition.
5. Generate qualified business opportunities by initiating strategic outreach, networking, and partnership development activities.
6. Schedule, coordinate, and participate in client meetings, product demonstrations, and business presentations.
7. Develop compelling sales and marketing collateral, presentations, case studies, and promotional materials.
8.



Conduct market research, competitor analysis, and customer insights to recommend innovative marketing strategies.
9. Collaborate closely with the Sales, Product, and Leadership teams to align marketing initiatives with business objectives.
10. Represent the organization at industry conferences, networking events, exhibitions, and business forums whenever required.
11. Monitor campaign performance and recommend continuous improvements to maximize marketing effectiveness.

Required Qualifications

1. Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
2. MBA with a specialization in Marketing is preferred.

Key Performance Indicators (KPIs) i) Growth in strategic partnerships and business collaborations.

ii) Number of qualified meetings with target organizations.

iii) Marketing campaign performance and lead generation.

iv) Brand awareness and market penetration.

v) Partner engagement and relationship development.

vi)Contribution to business acquisition and revenue growth.

Experience

1. Minimum 6 years of professional experience in Marketing.
2. Proven experience in the Retail industry is highly preferred.
3.



Hands-on experience managing or marketing Loyalty Programs, Rewards Programs, Customer Engagement Platforms, CRM Marketing, or Retail Marketing Solutions.
4. Demonstrated experience in stakeholder management and executive-level client interactions.

Professional Skills

1. Excellent verbal and written communication skills.
2. Strong presentation, negotiation, and influencing abilities.
3. Exceptional interpersonal and networking skills.
4. Ability to engage confidently with senior executives and business leaders.
5. Creative thinker with strong analytical and problem-solving capabilities.
6. Self-driven, proactive, and results-oriented.
7. Solid planning, coordination, and stakeholder management skills.

Preferred Candidate Profile

1. Female candidates are preferred.
2. Professional, articulate, and confident in client-facing environments.
3. Passionate about building strategic partnerships and driving business growth.
4. Ability to work independently while collaborating effectively across cross-functional teams.
5. Willingness to travel for client meetings, networking events, and business engagements as required.

What We Offer

1. Opportunity to work on innovative customer loyalty and engagement solutions.
2. Exposure to leadership teams and reputed organizations across industries.
3. A cooperative, performance-driven, and growth-oriented work environment.
4. Opportunities for professional development and career advancement.

📌 Marketing Manager (Loyalty & Retail) (Chennai)
🏢 Kelp Infotech
📍 Chennai