Experience: 3–8 Years

Role Overview

We are looking for a Marketing Manager who will own the end-to-end marketing function at DATOMS — from strategy to execution.

This role is for someone who can build the marketing engine, drive teams, and step in to execute when required . You will work closely with leadership to ensure marketing directly contributes to pipeline generation, brand building, and revenue growth .

Key Responsibilities

1. Marketing Strategy & Planning

- Define and own the overall marketing strategy and roadmap
- Build GTM plans for different segments (Warehousing, Cold Chain, Energy, OEMs)
- Translate strategy into clear quarterly and monthly execution plans

2. Lead Generation Strategy (Inbound & Outbound)

- Define and build the lead generation engine across inbound and outbound channels
- Guide the inbound team on content, SEO, LinkedIn, and demand generation strategy
- Guide the outbound team on campaign targeting, messaging, and outreach approach
- Ensure strong alignment with Sales for pipeline quality, conversion, and revenue impact
- Actively participate in campaign execution when required — from setup to optimization
- Hands-on with outreach tools, marketing automation platforms, and CRM systems

3. Brand Building & Positioning

- Define and drive DATOMS’ brand narrative and positioning
- Build a strong presence on LinkedIn and industry channels
- Ensure consistency across all communication touchpoints (website, decks, campaigns)
- Ensure all content clearly communicates business value and differentiation; Guide teams on what to say, how to say it, and to whom

4. Events, Exhibitions & Field Marketing

- Plan and execute events, exhibitions, and industry meetups
- Represent DATOMS as a brand ambassador at events. Engage with prospects, partners, and customers on the ground




- Drive lead generation and relationship building through events; Ensure strong pre-event and post-event campaign execution (outreach, follow-ups, conversions)

5. Execution Oversight & Performance Management

- Oversee execution across inbound and outbound teams
- Define KPIs and ensure accountability across campaigns
- Continuously optimize marketing efforts based on data and outcomes

7. Cross-Functional Alignment

- Work closely with Sales, Product, and Leadership teams
- Translate product capabilities into market-ready narratives
- Ensure marketing efforts are aligned with revenue goals

Who You Are

- Robust strategic thinker with an execution ownership mindset
- Comfortable leading teams and driving outcomes without micromanaging
- Excellent communicator — both written and verbal
- Naturally outgoing and confident — enjoys engaging with prospects and customers
- Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)
- Data-driven, yet strong in storytelling and positioning

Must-Have Skills

- Strong strategic thinker with execution ownership mindset
- Comfortable leading teams and driving outcomes without micromanaging
- Excellent communicator — both written and verbal. Naturally outgoing and confident — enjoys engaging with prospects and customers
- Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)
- Data-driven, yet strong in storytelling and positioning
- Proven experience in driving inbound + outbound marketing strategies
- Hands-on experience with CRM and outreach tools (e.g., Apollo, Lemlist, Linkedin Sales Navigator etc.)
- Strong understanding of pipeline generation and marketing metrics
- Experience in campaign execution and optimization

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Qualifications

- MBA in Marketing / Business Strategy from a reputed institute.
- 5–10 years of experience in B2B marketing roles
- Proven experience in driving end-to-end marketing strategy and execution

📌 Marketing Manager (Bhubaneswar)
🏢 DATOMS
📍 Bhubaneswar