Marketing Lead - Offline & Retention

Location: Bengaluru

About SuperK

SuperK is a membership-led value retail chain built for Bharat, operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India, without compromising on value, quality, or trust. Backed by Blume Ventures and XEED Ventures, were reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.

Role Overview

Were looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities

- Understand shopper behavior across geographies and product categories to inform marketing strategies.
- Design and execute shopper marketing programs in-store and digitally—ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.
- Partner with the category and operations teams to align brand promotions with business goals and seasonal priorities.
- Work with brand partners (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.




- Collaborate with the design and content team to develop effective POP (point-of-purchase) materials and in-app creatives.
- Own performance metrics like sales lift, repeat rate, and campaign ROI; use data to refine strategy and execution.
- Develop playbooks for repeatable, scalable shopper marketing initiatives across stores and regions.

What We're Looking For

- 3–6 years of experience in shopper marketing, trade marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
- Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
- Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
- Data-driven mindset with comfort using sales and campaign data to inform strategy.
- Solid project management skills and comfort working in a fast-paced, unstructured startup environment.
- Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK

- Be part of a fast-growing company that’s redefining grocery retail for Bharat.
- Work with a team that challenges the status quo and builds with purpose and ambition.
- See direct impact of your ideas on shopper behavior, sales, and category performance.
- Grow rapidly as SuperK expands across towns, categories, and digital channels.

📌 Marketing Lead - Offline & Retention (Bengaluru)
🏢 SuperK
📍 Bengaluru