Role & responsibilities

Offline Branding & Traditional Marketing:

- Develop and execute branding and marketing strategies to promote residential and commercial real estate projects.
- Manage print advertising, outdoor billboards, brochures, and in-store branding across sales galleries and project sites.
- Organize and oversee property launch events, site visits, open houses, trade shows, and investor meet-ups.
- Collaborate with media agencies, PR firms, and advertising vendors to ensure maximum exposure for the brand.
- Work closely with architects and designers to create compelling marketing collateral, project walkthroughs, and brochures.

Social Media Marketing & Digital Engagement:

- Develop and manage social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter to promote new and existing projects.
- Create and oversee engaging real estate content (property showcases, 3D walkthroughs, customer testimonials, market insights, and success stories).
- Plan and execute paid social media campaigns to enhance brand visibility and audience engagement.
- Collaborate with real estate influencers, industry experts, and content creators to enhance brand credibility and reach.
- Monitor and analyze social media engagement and campaign performance to optimize strategies.

Resident Engagement & Community Building:

- Develop community engagement initiatives to foster a strong connection between residents and the brand.
- Organize resident events, workshops,



and social gatherings to enhance the living experience and build a sense of community.
- Create exclusive social media groups or forums for residents to share experiences, updates, and feedback.
- Implement loyalty programs, referral incentives, and resident appreciation campaigns to encourage positive word-of-mouth marketing.

Integrated Marketing & Brand Positioning:

- Develop a holistic marketing strategy that seamlessly integrates offline branding with digital engagement.
- Ensure brand consistency across all marketing materials and communication channels.
- Work with design and creative teams to develop high-quality promotional content

Budget & Performance Management:

- Manage the marketing budget, ensuring cost-effective campaigns with high ROI.
- Track key performance indicators (KPIs), generate reports, and provide data-driven insights to the VP - Sales & Marketing.

Preferred candidate profile

- Bachelors/Master’s degree in Marketing, Business, Real Estate, or a related field.
- 5+ years of experience in marketing, branding, or related roles within real estate or property development.
- Robust expertise in both offline branding and social media marketing for real estate.
- Experience in property marketing, event planning, and public relations.
- Knowledge of real estate market trends, competitor analysis, and buyer behavior.
- Proficiency in social media management tools (Meta Business Suite, Hootsuite, Sprout Social) and analytics platforms.
- Excellent communication, negotiation, and project management skills.

📌 Marketing Head (New Delhi)
🏢 Taneja Developers u0026 Infrastructure
📍 New Delhi