10 Aug
|
Vasant Chemicals
|
Hyderabad
10 Aug
Vasant Chemicals
Hyderabad
We are seeking a highly analytical and strategic Marketing Intelligence Manager to support business growth through comprehensive market research, competitor analysis, and actionable market insights. The ideal candidate will be responsible for identifying market opportunities, tracking industry trends, generating qualified leads, and providing strategic recommendations to strengthen the company's competitive position in the Pharma & Chemicals industry.
Key Responsibilities
Market Research & Intelligence
- Conduct comprehensive market research to identify emerging trends, customer needs, and business opportunities.
- Analyze market dynamics, industry developments, and demand forecasts.
- Prepare detailed market intelligence reports for senior management.
Competitive Intelligence
- Monitor competitor activities, including product portfolios, pricing strategies, product launches, partnerships, acquisitions, and market positioning.
- Benchmark competitors to identify strengths, weaknesses, opportunities, and threats.
- Recommend strategies to improve market competitiveness.
Market Mapping
- Develop and maintain detailed market maps across products, customers, competitors, and geographical regions.
- Identify high-potential market segments and untapped business opportunities.
- Support strategic expansion initiatives through market analysis.
Lead Generation
- Identify prospective customers, business partners, and new market opportunities.
- Generate qualified leads through research, digital platforms, databases, industry reports,
and networking.
- Collaborate with the Sales and Business Development teams to convert opportunities into business.
Data Analysis & Reporting
- Analyze customer behavior, industry trends, and sales data to provide actionable insights.
- Prepare dashboards, presentations, and periodic reports for leadership.
- Support strategic planning through data-driven recommendations.
Cross-functional Collaboration
- Work closely with Sales, Marketing, Product Management, and Business Development teams.
- Provide market intelligence to support product development, pricing strategies, and marketing campaigns.
Required Skills
- Market Research & Competitive Intelligence
- Lead Generation
- Market Mapping
- Business & Industry Analysis
- Data Analysis & Reporting
- Competitor Benchmarking
- Strategic Thinking
- Advanced Microsoft Excel & PowerPoint
- Strong Analytical & Communication Skills
Preferred Candidate Profile
- 5-7 years of experience in Market Intelligence, Business Research, or Competitive Analysis within the Pharma or Chemical industry.
- Excellent analytical and problem-solving abilities.
- Strong presentation and stakeholder management skills.
- Ability to convert market data into business strategies.
- Detail-oriented with robust organizational skills.
Qualification Any Graduate (MBA in Marketing/Business Analytics will be an added advantage)
Notice Period
Immediate Joiners / 0-30 Days / Candidates Currently Serving Notice Period
📌 Marketing Intelligence Manager (Hyderabad)
🏢 Vasant Chemicals
📍 Hyderabad