Job Title : Marketing Head

Location : Vidyavihar (with visits to the Kalyan site as and when required)

Key Responsibilities

1. Marketing Strategy & Planning

- Develop annual and quarterly marketing strategies aligned with business and sales objectives.
- Prepare marketing calendars for project launches and campaigns.
- Define project positioning, branding, and communication strategies.
- Plan marketing budgets and monitor expenditure.

1. Brand Management

- Build and maintain a solid corporate and project brand identity.
- Ensure consistency across all branding and communication materials.
- Manage corporate branding, signage,brochures, and promotional collateral.
- Enhance brand visibility across online and offline platforms.

1. Lead Generation

- Drive qualified lead generation through digital, print, outdoor, events, and referral campaigns.
- Optimize cost per lead (CPL) and lead quality.
- Coordinate with Sales and CRM teams to improve lead conversion.

Monitor campaign effectiveness and optimize performance.
1. Digital Marketing

- Manage SEO, SEM, Google Ads, Meta Ads, YouTube campaigns, email marketing, and social media marketing.
- Oversee website performance and landing page optimization.
- Track digital campaign KPIs and ROI.
- Work with agencies to improve digital presence and customer engagement.

1. Advertising & Media Management

- Plan ATL and BTL marketing campaigns.
- Manage media buying and vendor relationships.
- Coordinate newspaper advertisements, hoardings, radio, television, and outdoor branding.




- Ensure timely release of advertising materials.

1. Events & Promotions

- Organize project launches, exhibitions, Channel Partner meets, customer engagement programs, and promotional events.
- Coordinate promotional activities with Sales and Sourcing teams.
- Manage event budgets and execution.

1. Market Research & Competition Analysis

- Conduct market research on customer preferences, pricing, demand, and competition.
- Monitor competitor campaigns and market trends.
- Recommend pricing and promotional strategies to management.

1. Team Leadership

- Lead, mentor, and develop the marketing team.
- Set departmental KRAs and KPIs.
- Conduct performance reviews and training.
- Manage external agencies, consultants, and vendors.

1. Budget & Vendor Management

- Prepare and manage the annual marketing budget.
- Monitor vendor performance and negotiate contracts.
- Ensure optimum utilization of marketing resources.
- Control campaign costs while maximizing ROI.

1. Reporting & MIS

- Prepare weekly and monthly marketing reports.
- Present campaign performance, lead generation, and ROI analysis to management.
- Maintain dashboards for campaign performance, marketing spend, and lead quality.

1. Compliance & Governance

- Ensure all marketing communications comply with RERA, ASCI guidelines, and applicable legal requirements.
- Obtain necessary approvals before publishing marketing materials.
- Maintain brand guidelines and corporate communication standards.

CVs can be mailed to [email protected]

📌 Marketing Head (Mumbai)
🏢 VP Hr Consultants
📍 Mumbai