10 Aug
|
Burger Farm India
|
Jaipur
10 Aug
Burger Farm India
Jaipur
About Burger Farm India
Burger Farm is one of India's fastest-growing homegrown burger brands, committed to delivering creative products, memorable customer experiences, and impactful marketing campaigns. We are looking for a passionate and execution-driven Marketing Executive who is eager to learn, take ownership, and contribute to the brand's growth across digital and offline channels.
Qualification
- MBA in Marketing (Regular)
- 2+ years of relevant experience
Preferred Industry Experience
- Food & Beverage (F&B;)
- FMCG
- Hospitality
- Retail
Location: Jaipur, Rajasthan
Department: Marketing
Employment Type: Full-Time
Key Skills
- Strong communication and coordination skills
- Social media marketing and campaign management
- Influencer marketing
- Content planning and execution
- Offline marketing execution
- Vendor management
- Budget tracking and reporting
- Analytical mindset with attention to detail
- Willingness to learn and grow in a fast-paced environment
Roles & Responsibilities 1. Campaign Planning & Strategy
- Work closely with the Marketing Manager to conceptualize and execute integrated marketing campaigns.
- Assist in creating campaign strategies aligned with brand objectives, customer insights, and market trends.
- Develop campaign briefs and coordinate with internal teams for timely execution.
- Ensure campaigns are delivered within timelines and brand guidelines.
2. Digital & Online Marketing
- Prepare and manage the monthly social media content calendar across all digital platforms.
- Coordinate with the creative and design team for the development of posts, reels, stories, promotional creatives, and campaign assets.
- Monitor campaign performance using key metrics such as reach, engagement, impressions, follower growth, and conversions.
- Generate weekly and monthly social media performance reports with actionable insights.
- Recommend improvements based on data analysis to optimize campaign performance.
3. Influencer Marketing
- Research,
identify, and onboard relevant influencers aligned with Burger Farm's brand positioning.
- Coordinate influencer campaigns from outreach to execution.
- Manage content approvals, posting schedules, and campaign deliverables.
- Track campaign performance and prepare ROI reports.
- Build and maintain long-term relationships with creators and agencies.
4. Offline Marketing
- Coordinate with Marketing Executives and vendors for seamless execution of offline campaigns.
- Ensure timely installation and maintenance of branding materials including standees, vinyls, sunboards, danglers, posters, kiosks, and other promotional assets.
- Conduct regular market visits to evaluate branding visibility and campaign execution.
- Ensure all offline branding complies with Burger Farm's brand standards.
- Report execution gaps and suggest corrective actions.
5. New Store & Product Launch Support
- Support marketing plans for new outlet launches and product introductions.
- Conduct competitor benchmarking and local market research.
- Maintain launch checklists and ensure timely completion of all marketing activities.
- Coordinate with cross-functional teams for successful launch execution.
6. Budget Management
- Collect vendor quotations and assist in campaign budgeting.
- Maintain campaign-wise budget trackers and expense records.
- Ensure expenditures remain within approved budgets.
- Coordinate with finance and vendors for timely documentation and payments.
7. Reporting & Documentation Prepare weekly and monthly reports covering:
- Social Media Performance (Reach, Engagement, Growth, ROI)
- Influencer Campaign Performance
- Offline Marketing Execution Status
- New Store Launch Performance
- Product Launch Effectiveness
- Campaign Budget Utilization
Maintain organized documentation of:
- Campaign Plans
- Vendor Details
- Influencer Database
- Budget Trackers
- Performance Reports
- Marketing Assets and Records
Preferred Candidate Profile
- Passionate about branding, marketing, and consumer engagement.
- Strong project management and organizational skills.
- Creative thinker with excellent execution abilities.
- Comfortable working in a dynamic, fast-growing environment.
- Ability to manage multiple campaigns simultaneously.
- Self-motivated, proactive, and result-oriented.
? What We're Looking For
- Bachelor's Degree in Marketing, Business, or MBA/PGDM (Marketing & Finance).
- 2+ years of experience in Digital Marketing, Social Media, CRM, or Marketplace Management.
- Strong analytical skills with proficiency in Excel/Google Sheets.
- Good understanding of CRM tools, social media platforms, and digital marketing.
- Excellent communication, coordination, and organizational skills.
- A proactive, detail-oriented, and execution-focused mindset.
⭐ Good to Have
- Basic photography or videography skills.
- Experience with Canva, CapCut, Premiere Pro, or similar editing tools.
- Understanding of performance marketing fundamentals.
? CTC
Up to ₹33,000 per month
If you're excited about building brands, creating impactful campaigns, and growing with an ambitious team, we'd love to hear from you.
Why Join Burger Farm?
- Opportunity to work with one of India's fastest-growing QSR brands.
- Exposure to end-to-end marketing across digital, influencer, and offline channels.
- Ownership-driven work culture with opportunities to lead campaigns.
- Continuous learning and career growth opportunities.
- Collaborative and energetic team environment.
📌 Marketing Executive (Jaipur)
🏢 Burger Farm India
📍 Jaipur