Role & responsibilities

Key Responsibilities

Marketing & Business Development

- Execute marketing plans aligned with the hospital's business objectives.
- Increase OPD and IPD patient volumes through targeted marketing initiatives.
- Build and maintain relationships with referring doctors, clinics, corporates, TPAs, and insurance companies.
- Organize health camps, awareness programs, CMEs, corporate wellness activities, and community outreach initiatives.
- Conduct market research and competitor analysis to identify growth opportunities.
- Promote specialty departments, health packages, and new healthcare services.

Digital Marketing
- Manage the hospital website and ensure content is updated and SEO-friendly.
- Plan and execute Google Ads, Meta Ads, and social media campaigns.
- Create and publish engaging content across digital platforms.
- Improve online visibility through SEO and Local SEO strategies.
- Generate qualified patient leads and monitor campaign performance.
- Manage Google Reviews and online reputation.
- Execute email and WhatsApp marketing campaigns for patient engagement.
- Prepare monthly digital marketing performance reports.

Branding & Creative Support
- Design or coordinate brochures, posters, flyers, banners, standees, and social media creatives.
- Develop patient education materials, awareness campaign creatives, and digital promotional content.
- Maintain consistency in hospital branding across all communication channels.
- Coordinate with printers, agencies, photographers,



and media partners for marketing requirements.

Coordination & Reporting
- Coordinate with doctors and department heads to promote clinical services.
- Monitor marketing budgets and campaign ROI.
- Maintain marketing databases and CRM records.
- Submit regular reports on marketing activities, patient acquisition, digital performance, and campaign effectiveness.
- Ensure all marketing communications comply with healthcare regulations and ethical standards.

Preferred candidate profile

Preferred Candidate

- 5 years of experience in hospital or healthcare marketing.
- Proven experience in patient acquisition, branding, digital marketing, and business development within a healthcare or hospital workplace.
- Strong understanding of hospital services, patient journey, healthcare marketing practices, and ethical advertising guidelines.
- Experience in managing doctor referral programs, corporate and insurance tie-ups, and community outreach initiatives.
- Hands-on experience with digital marketing platforms, including Google Ads, Meta Ads, SEO, social media marketing, and website management.
- Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator is preferred.
- Excellent communication, presentation, interpersonal, and relationship management skills.
- Self-motivated, result-oriented, and capable of managing multiple marketing initiatives independently.
- Ability to analyze marketing performance, prepare reports, and recommend strategies for business growth.

📌 Marketing Executive (Pune)
🏢 Dr. D. Y. Patil College of Ayurved, Hospital u0026 Research Centre, Pimpri, Pune 18
📍 Pune