Job Location : Mumbai

Experience: 3yrs

Immediate Joiner

We are looking for a results-driven Marketing Automation Specialist with hands-on experience in Salesforce to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel

Key Responsibility:

- Plan, create, and execute automated marketing campaigns using Salesforce across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push).
- Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement.
- Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns.
- Build and test user journeys, triggers, and conditions to support lifecycle campaigns.
- Monitor and optimize campaign performance metrics such as open rate, CTR,



conversions, and retention.
- Troubleshoot campaign delivery issues, integration problems, or data discrepancies.
- Leverage A/B testing and analytics to improve campaign effectiveness.
- Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR).

Requirement:

- 3 years of hands-on experience with Salesforce (mandatory).
- Strong understanding of customer lifecycle stages, segmentation, and behavioral triggers.
- Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App).
- Ability to create and analyze detailed campaign reports and dashboards.
- Working knowledge of HTML for email templates (a plus).
- Strong analytical and communication skills.
- Ability to work cross-functionally in a fast-paced setting.

Nice to Have

- Experience with other marketing automation tools like Salesforce
- Exposure to B2C or app-first consumer brands.

📌 Marketing Automation Specialist - Salesforce (Mumbai)
🏢 0101.Today
📍 Mumbai